Timeline
May 2022-Sept 2022
Team
Driver Growth Team
Role
Product Designer
I’ve Got Time
Let Me Skim
The Problem:
Historically, drivers haven’t found the Lyft Rewards program compelling.
The Goal:
To establish a framework on how to visualize savings / value both within the Lyft Rewards Home screen and contextually across relevant reward surfaces across the Lyft app. To establish a framework on how to visualize savings / value both within the Lyft Rewards Home screen and contextually across relevant reward surfaces across the Lyft app
The Research:
To establish a framework on how to visualize savings / value both within the Lyft Rewards Home screen and contextually across relevant reward surfaces across the Lyft app. To establish a framework on how to visualize savings / value both within the Lyft Rewards Home screen and contextually across relevant reward surfaces across the Lyft app
Brave Browser
@dvdwinden
I've built pretty handy sites powered by Craft or WordPress in the past, but seeing @framer tackle CMS stuff so effortlessly is mind-boggling
Mani
@BeingMani97
The scroll variant in @framer hits differently. Never imaged that making some complex things would be easy with that. Everyday i learn something new with Framer.
Uber
@DannPetty
I learned how to build a website in @Framer! My goal was to learn the basic tools in about 20 minutes a day last week. Nothing fancy. No special design. Just random elements that's responsive. If I can do it, so can you!
Davo
@pixelbeat
A quick word about @framer. Framer is forever changing the experience of designing for the web. Forget about a design tool. Once you get the basics, you're not on a design tool anymore. You're creating your product/story in the medium itself. As friendly & powerful as it is.
Honey Gold
@manojnayak
Visualizing coupon success through graph/"high" status
Showing average savings within time frame
Fekry
FekryAiad
I have been in a @framer rabbit hole for the past 6 hours without even noticing as time goes by — its everything I love in Figma combined with everything I love in Webflow. I am in love.
Here are the main takeways from the analysis:
01 - Showing earnings and displaying metrics
Make sure you understand the project scope. My project felt really large in the beginning based on what I was reading. I wasn't completely sure where my designs could or couldn't be implemented. I ended up creating my own doc, breaking down the project further so that I could understand the problem in my own words.
01 - Showing earnings and displaying metrics
Make sure you understand the project scope. My project felt really large in the beginning based on what I was reading. I wasn't completely sure where my designs could or couldn't be implemented. I ended up creating my own doc, breaking down the project further so that I could understand the problem in my own words.
01 - Showing earnings and displaying metrics
Make sure you understand the project scope. My project felt really large in the beginning based on what I was reading. I wasn't completely sure where my designs could or couldn't be implemented. I ended up creating my own doc, breaking down the project further so that I could understand the problem in my own words.
The Process
To establish a framework on how to visualize savings / value both within the Lyft Rewards Home screen and contextually across relevant reward surfaces across the Lyft app
To establish a framework on how to visualize savings / value both within the Lyft Rewards Home screen and contextually across relevant reward surfaces across the Lyft app
Original
New
Original
New
Got it
Gas cash back
Access 20+ stations near you
Numbers of stations
Blah Blah
Another Perk
The average driver saves $50
Average driver savings
The Solution
To establish a framework on how to visualize savings / value both within the Lyft Rewards Home screen and contextually across relevant reward surfaces across the Lyft app
To establish a framework on how to visualize savings / value both within the Lyft Rewards Home screen and contextually across relevant reward surfaces across the Lyft app
The Takeaways
To establish a framework on how to visualize savings / value both within the Lyft Rewards Home screen and contextually across relevant reward surfaces across the Lyft app
To establish a framework on how to visualize savings / value both within the Lyft Rewards Home screen and contextually across relevant reward surfaces across the Lyft app
The Takeaways
To establish a framework on how to visualize savings / value both within the Lyft Rewards Home screen and contextually across relevant reward surfaces across the Lyft app